Northern Vodka Package design

Northern Vodka is a company located in Scandinavia. This company’s name derives from the fact that most Vodka was originally produced in the Vodka Belt in Scandinavia. The beautiful landscape of the northern lights are very common in this part of the world so that is where the bright neon color palette of the brand derives from. This product line first started off with packaging for a vodka soda, a 750mL bottle, a mini bottle, and a vodka soda and its packaging. This vodka soda was created with a goal of having bold typefaces and exciting imagery with a wrap around label to engage the consumer with their drink.